Guiness Football Campaign With Di Matteo

Beer brand, Guinness, has announced that they will be working with former Chelsea manager, Roberto Di Matteo, in promoting their new football campaign over the next year.

Reputed for his double title winning success – the UEFA Champions League and the FA Cup at English Premier League club, Chelsea, in 2012 –Guinness brought the renowned manager to Nigeria to formally inaugurate the ‘Guinness Football Manager.’

Marketing and Innovation Director, Guinness Nigeria Plc, Mr. Austin Ufomba, said,  “We are thrilled to be working with Di Matteo and as the beer of choice of football fans, we are excited to be bringing some great football activities to Nigeria during the next season. Di Matteo is a player and manager who has proven over the years that he is, like Guinness, ‘made of more.’”

At the welcome ceremony held at the Guinness Nigeria Head Office in Ikeja, Di Matteo encouraged football lovers to follow in his footsteps and sign up to ‘Guinness Football Manager.’

The Marketing Manager, Guinness, Mr. Obinna Anyalebechi, said, “As the 2013-14 season kicks off, Guinness is giving its consumers the chance to ‘Be the Boss’ with ‘Guinness Football Manager’ – you pick the team, you call the shots, you get the glory. We encourage fans of football to sign up and choose their fantasy football team on Guinness VIP for a chance to win fantastic prizes.”

Cued from punch news